Good Intentions

Purpose and intention. Simon Sinek (a fav of our founder!) said it best, "People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe."

Sharing knowledge and experience about the value of purpose-driven focus and clarity is what inspires Sea Sprite. This unique approach to business blueprinting creates a success framework for businesses and like-minded leaders to help them articulate their WHY and bring it to life in their organization. “Learn” is a compilation of discoveries, exploration, and musings that is meant to delight and inspire.

Incorporating your VALUES
Michelle Shuffett Michelle Shuffett

Incorporating your VALUES

Corporate values are inherent – they mirror your personal ethics and beliefs systems and act as a moral compass for your organization.

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Defining your MISSION
Michelle Shuffett Michelle Shuffett

Defining your MISSION

Your mission statement defines your unique value proposition, outlines your goals and objectives, and serves as a guide for all of your efforts.

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Clarifying your VISION
Michelle Shuffett Michelle Shuffett

Clarifying your VISION

Great companies are built on great visions… focus your team today so you can achieve your vision tomorrow.

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How to get started
Michelle Shuffett Michelle Shuffett

How to get started

Don’t wait until you need them to start thinking about your North Star, Mission, Vision, and Values… get ahead of the need and work through them now!

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Define your WHY
Michelle Shuffett Michelle Shuffett

Define your WHY

Your North Star is a guiding principle for the entire organization that will align efforts and decisions towards a common goal.

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Creating value
Michelle Shuffett Michelle Shuffett

Creating value

Being different can help capture initial attention… providing value is what ultimately leads to sustained success.

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The power of purpose
Michelle Shuffett Michelle Shuffett

The power of purpose

Purpose can help you generate sustained profitable growth, stay relevant in a rapidly changing world, and deepen ties with your stakeholders.

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Time to reassess your business strategy?
Michelle Shuffett Michelle Shuffett

Time to reassess your business strategy?

To stay relevant and drive success, you should formally revisit your business plan on a regular basis to ensure you're continually aligning your strategy with your current goals.

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Invest in Yourself
Michelle Shuffett Michelle Shuffett

Invest in Yourself

Investing in your business strategy is an important step to help ensure your business is successful and grows over time.

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