Defining your MISSION
TLDR Your mission statement defines your unique value proposition, outlines your goals and objectives, and serves as a guide for all of your efforts.
Strategy
Identity
Rallying cry
Crafting a mission statement is an essential part of any organization's strategy, as it helps to define the organization's goals and objectives. While a vision statement focuses on the big picture, the mission statement answers how an organization plans to achieve its vision in a specific and actionable way. It reflects your HOW and WHAT.
As a critical component of your organization's identity, it also serves as a guide for all of your initiatives and efforts. It outlines your unique value proposition, what you are offering, who you serve, and the impact you want to make.
Your mission statement should serve as a rallying cry for your organization, driving your initiatives and investments. Every project and decision should be able to trace back to your initial mission statement.
A well-crafted mission statement should answer the following questions:
How will you achieve your vision?
How are you executing on your "why"?
Who do you serve?
What impact do you want to make?
What do you want to achieve?
What are you offering that no one else can?
What do you provide or offer?
What is the process?
Why is your company the best option to serve your intention?
How are you unique?
Are you ready to define your MISSION for your organization?
At Sea Sprite, we ground your business strategy in your WHY. It all starts with your North Star. If you get really clear on your purpose, everything else will flow from there.
We can help you create a strong, intention-based operating framework which will provide structure that allows you to–
Define corporate-level objectives and key results
Create a framework for team-level strategic initiatives
Evaluate the people, tools and processes needed to successfully execute the plan
If you are ready to get clear, let’s talk!
Just curious? Happy to chat and share more. You can reach us here.
Cheers,
Miche
