A self-proclaimed MD gone rogue with 20+ years of experience in health and wellness… an art + science mixologist, intention-based strategist, and wellness architect.
And it all began in Kentucky.
My early years were grounded in medicine and science – the kind of small town, Doc Hollywood type of medicine that you rarely see now. I grew up in a small town with 2 red lights, and my parents were both in the medical field. My dad was the local family doc, and my mom went back to school after my brother and I were a little older to become a nurse. I fell in love with the pathophysiology behind medicine, the constant opportunity to learn – I was fascinated by how the body maintains wellness, how it experiences illness, and its innate ability to adapt and heal. And I was following a path that felt right at that time. I went to medical school in Kentucky and then on to residency at UCLA.
During those years of intense focus and training, things started to change. Something wasn’t quite right. All the desires that my parents instilled in me by encouraging me to read and learn were bubbling up. I wanted to explore, see, do, and experience beyond my bubble. I felt a strong desire to expand my world. So I did. I got involved with a group focused on healthcare communications and media. The creative outlet felt great!
I took more chances, did a little outreach, and I found myself working in a more creative industry… I loved it! I found my true purpose. I discovered that my gift was my ability to explain very complicated things in a simple manner. And even better, I could be of service by sharing what I knew, by creating narratives and telling stories in a way that was grounded in details yet relatable.
“A colleague/mentor once told me, ‘whatever you want, you can create it.’ My MD doesn’t define me. My training taught me a lot about critical thinking and problem solving, which are some of the most valuable tools in my tool kit. My choices have created a beautiful, authentic path that reflects my passions. That’s what makes my work and perspectives so unique, my approach and practices so enticing.”
My next stop was Pharma. As a global liaison, I was exposed to numerous cultures and ideas. I was given the gift of additional educational opportunities. And a taste of international travel! After living in Germany for a short time, I ended up in New York City working on medical/legal and medical marketing projects. That led me to an ever-growing leadership role at a boutique agency, building my skills across traditional medical educational platforms and medical marketing/advertising.
After an incredible 7+ year experience building multiple medical and scientific affairs teams and leading successful projects, I ultimately found myself just simply feeling a little lost. And the feeling became magnified after my father died. The projects, financials, and titles were there, yet I didn’t feel happy or satisfied. The SuperStar Paradox as coined by Coach Keren. I was a burnt-out, highly paid executive who lived to work. So after years of chasing significance, I decided to go back to my North Star and prioritize my purpose. Not exactly easy for someone who at the time, felt defined by a degree or job title.
That’s when wellness entered my life. I found a great home with a digital health/media publisher. And met my greatest mentor, who changed my life in so many ways. That experience not only opened my eyes to wellness and integrative medicine approaches, it taught me the importance of well-being.
After an acquisition, I found myself in unfamiliar territory – the kind that forces you to take a step back and assess what’s next. I took that opportunity to focus on my purpose, head down the solopreneur path, and ultimately create Sea Sprite, which focuses on intention-based strategy, growth, brand development, and thought leadership across a variety of channels.
Creating strategic frameworks, translating ideas into actionable plans, implementing systems and processes, building go-to-market strategies, identifying thought leadership/content opportunities, solution development and more allow me to embrace my personal North Star, and to follow my passions.
So here I am today, an art + science mixologist. A “translator” of sorts. An intention-based strategist. My path might sound a little twisty-turvy, yet the authentic and unique lens that emerged from those experiences is exactly what makes the Sea Sprite offerings so powerful.
Cheers,
Experience
Since embarking on a solopreneur path and creating Sea Sprite, Miche has been immersed in a variety of projects at the intersection of health and wellness for both startups and established businesses.
Drawing on 20+ years of experience in leading successful endeavors across 5 industries (health + wellness, pharma, medical education/advertising, digital health marketing/publishing, natural products), she is passionate about working with people and brands that are driven by purpose and intention.
Her recent work spans industries and businesses with aligned values, including pharma, healthtech, wellness, and natural products (such as cannabis and cannabinoids).
“I’m fortunate and grateful that life has led me down an extraordinary path, a journey fueled by my desire for learning.”
Her free time is filled with friends, cooking and wine adventures, travel, fitness, and creating theBUBBLY.Life. And the two cutest black cats on the planet.
theBUBBLY.Life — Co-Founder — a lifestyle concept all about living a joyful, rich, meaningful existence through friendship, food, wine, travel, wellness, and curating beauty in our surroundings; a Champagne Campaign, modern how-to book is coming soon!
Advisory Boards — Maavee, 100 Million Ways Foundation, Trokie
Event Chair — 100 Million Ways Foundation
Point — Growth Ops Consultant — Focused on brand identity, launch strategy, cross-team coordination, and planning for growth
WANA — We Are Not Alone — Wellness Architect & Medical Advisor for the development of a consumer social network for health where people dealing with chronic & invisible health conditions can lean on one another, learn/share information, & heal together
Radicle Science — Founding team member/Chief Growth Officer turned strategic consultant/advisor; spearheaded GTM strategy, launch branding, & messaging; $1M+ revenue in first year
Columbia Care — Consultant focused on cannabis research, education, & communications for a large, vertically integrated MSO; experience spans U.S. & global operations
Medical Cannabis Mentor — online education; faculty member
Defy Collective — a strategic & creative collective that redefines the agency experience with tailored, streamlined teams, strategic creative, & on-point tactical execution; provide strategic insights, support content development, moderate/facilitate advisory boards
Mind Body Access—created/launched a YouTube channel & social platforms for a yoga-based wellness business; created a community that transcends movement
G-Das Global—co-founded an international wellness initiative focused on the intersection of commerce, content, community, creators
Expert Cannabis Speaker — Created & delivered dozens of presentations designed to engage HCPs, academic institutions, policy/decision makers, students, patients, & consumers; active panel participant & moderator
fit2market — marketing strategy agency that drives brand success through a results-driven, personalized approach; collaborated with senior leadership & facilitated client projects
“What I’ve learned over the last several years is that life is not about being busy, but rather about choosing opportunities with intention, pursuing passions, constantly learning, and being of service.”
