Find clarity. Create an intention-based framework for success.

BUSINESS STRATEGY & GROWTH | THOUGHT LEADERSHIP | MEDICAL MARKETING & COMMS

Intention-based business blueprinting

70% of organizations that use a formal process for strategic planning outperform their peers.

Are you making decisions that are aligned with your North Star? Do you have a plan-for-the-plan? Is your team operating efficiently? Sea Sprite brings the energy and power of purpose-driven focus and clarity to create intention-based business blueprinting to help your brand reach its highest potential.

In the words of Simon Sinek, "People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe." It all starts with your North Star. Let's get clear on your purpose. Everything else will flow from there.

My PURPOSE PLAYBOOK has 5 modules, guided by one-on-one interviews and driven by interactive workshops. We will hone your brand identity, craft a comprehensive, intention-based business blueprint, establish a thought leadership plan, develop go-to-market and growth strategies with clear OKRs, and design operational frameworks. 

This intensive, immersive program is geared toward new businesses who need to establish the basics for their brand, or established brands who need a little reset and refresh. In a few months, we can create an intention-based framework to help you achieve success.

There are multiple ways we can work together: 

  • A FREE, 45-min strategic consultation (book here!)

  • An intensive, 3- to 4-month program facilitated by our founder, Miche

  • A single module program facilitated by our founder, Miche

  • Self-guided access to individual modules plus 2, 1-hour Zoom sessions 

Intrigued, yet feeling unsure? Let’s connect and find the right approach for you and your business.

Keep reading to learn about additional services and why Sea Sprite can help!

“A colleague/mentor once told me, ‘whatever you want, you can create it.’ My MD doesn’t define me. My training taught me a lot about critical thinking and problem solving, which are some of the most valuable tools in my tool kit.”

—Miche
Founder, Sea Sprite

Testimonials

  • “We met Miche shortly after the idea for Radicle Science was born, and she jumped right in to help us bring it to life. Her passion and ability to focus on the vision while not losing track of the details was essential! She was able to play many roles in our early months, which allowed us to focus on sharing our vision and raising funds. As our Chief Growth Officer, Miche was a key part of building our brand, alliance/partnership identification and relationship management, establishment of internal systems and processes, PR/media relations, social media content, and B2B marketing initiatives, all while ensuring cross functional team alignment with the brand mission. We are excited to continue to leverage her experience as a member of our Strategic Advisory Board.”

    —Pelin Thorogood & Jeff Chen
    Co-founders
    Radicle Science

  • "Michelle worked with our startup to improve our internal operations, organization, and branding/marketing efforts. Throughout the engagement, Michelle demonstrated a deep understanding of the unique challenges faced by startups, an ability to think strategically and creatively to solve problems, and acted as mediator and/or facilitator across various teams. By using an intention-based approach, Michelle first understood our vision and goals and from there helped us to align our operations and branding to match it. This first step proved pivotal as the groundwork then enabled us to then move through the operational framework’s Michelle introduced in a really seamless way. One specific area where Michelle made a significant impact was in improving our internal operations. Michelle helped us streamline our processes, introduce OKRs, and tailor our overall internal and external comms process resulting in a more efficient and effective organization. Additionally, Michelle played a key role in rebranding our company and refining our messaging to better target our desired audience. Michelle is a consummate professional and a pleasure to work with. She is highly intelligent, analytical, and has an excellent ability to communicate and collaborate with cross-functional teams. I highly recommend Michelle to any company looking to improve their internal operations, scale their organization, and enhance their branding/marketing efforts.

    —Kingsley McGowan
    Co-Founder/CEO
    Point

  • "It’s been my pleasure to work with Michelle on an ongoing basis since 2018. Her medical marketing and pharma background have been invaluable to Columbia Care, where her efforts have focused on research, education, and communications. As a speaker/liaison, she has helped build advocacy and created opportunities to increase awareness as a whole through education. Many of the research projects she supported have been published, and she has also served as my co-author. Michelle’s background + ability to connect the dots made her ideal to support internal efforts to ensure alignment between product development/marketing and regulatory needs, for both US and global operations. And most importantly, she’s a pleasure to work with!"

    —Rosemary Mazanet, MD, PhD
    Chief Scientific Officer
    Columbia Care

  • “Miche and I initially met during my time at Wana in 2018, she was the Wellness Architect but so much more. Her strategic and creative thinking led to a dynamic GTM approach to Chronic Illness that utilized both online and offline channels. This strategic thinking paired with her M.D. has led me to connect several of my own clients with Michelle to advise on Health Tech, Cannabis, and overall strategic frameworks. Her charisma and take-charge attitude have proven to be an asset in mobilizing ideas fruition at seed/Series A stage businesses. I am eager to work on my next project with Miche.”

    —Billy Abajian
    Business Strategy Consultant
    Growth Ops Advisory

  • “Miche was introduced to our company in 2021 as we began the pursuit of our first controlled patient trial thru Radicle ACES. She is a breath of fresh air, in a very difficult industry with her amazing background as an experienced consultant. In addition to that, her long and formal medical training and work experiences make her a great resource to the innovative work being done in cannabinoid medicine. Michelle is a huge asset for any organization due to her honest thinking, thoroughness, and knowledge. She shows great sincerity in her conversations, and an unwavering commitment to doing good in the world. ..and she has really funny black cats!”

    —Zev Barnett
    CEO
    Maven Hemp

  • “Michelle is an exceptional health-care advisor and consultant. She's extremely smart, detail-oriented, thoughtful and also happens to be a pleasure to work with. A+ rating.”

    —Evan Golub
    Startup Founder & Investor

  • “Michelle has been able to provide excellent insights and strategy across several therapeutic categories to inform our client deliverables. Her medical knowledge makes the whole team smarter. And her blend of creative thinking serves as a great foundation for collaboration with our creative teams to deliver great, scientifically sound work.”

    —Andrea Begley
    Principal & Strategist
    The DEFY Collective

Interested in learning more?

Additional Services

  • Subject matter expert + thought leadership

    Strategic Advisor

    Board Member

    Content development + strategy

    Ambassador + speaker

    Spokesperson

    Business development + partnerships

    Social media: thought leadership + content strategy

    Let's meet!

  • Medical marketing + healthcare comms

    15+ years of experience working with the pharmaceutical industry

    Advisory board facilitation

    Medical director services

    Content creation

    Subject matter expertise

    Strategy

    Relationship management

    Let's meet!

Why Sea Sprite

CEOs and founding teams have to oversee an entire business while simultaneously dedicating time to set the forward vision required to ensure long-term growth and success. Having a trusted partner to help define and articulate the “why”, create specific objectives, optimize processes/systems, and craft targeted strategic initiatives is essential. 

Alignment is also an important part of being a good partner. If vision and values align, nothing can impede success. And that success will be part of a greater transformation. 

“What I’ve learned over the last several years is that life is not about being ‘busy,’ but rather about choosing opportunities with intention, pursuing passions, constantly learning, and being of service.”
— Miche, Founder of Sea Sprite

That’s why Sea Sprite takes a purpose-driven approach that begins and ends with learning. We will keep your North Star top of mind, manage the details so you don’t have to, and offer an authentic, unique lens to help you transform big ideas into actionable opportunities. 

Knowledge, natural curiosity, and attention to detail allow Sea Sprite to engage deeply and work with clients to create purpose-driven focus by:

  • Understanding business challenges

  • Translating complex topics into digestible narratives

  • Identifying key processes and systems required to successfully execute a vision