Define your WHY
TLDR Your North Star is a guiding principle for the entire organization that will align efforts and decisions towards a common goal.
A North Star is a clear and compelling statement that describes a company's long-term vision and purpose.
It acts as a guiding principle for the entire organization, helping to align everyone's efforts and decisions towards a common goal.
Here are a few reasons why a business should have a North Star:
Provides direction A North Star provides a clear direction for the company, ensuring that everyone is aligned and working towards the same goal. It helps to define what success looks like, which is essential for achieving it.
Increases motivation A North Star can inspire and motivate employees by giving them a sense of purpose and meaning in their work. When employees understand how their work fits into the bigger picture, they are more likely to be engaged and committed to their work.
Facilitates decision-making When faced with difficult decisions, a North Star can provide a framework for making choices that are aligned with the company's vision and purpose. This can help to avoid the distractions and short-term thinking that can lead a business off course.
Helps to differentiate A North Star can help a company to differentiate itself from its competitors by articulating a unique purpose and vision. This can be a powerful tool in attracting customers, investors, and talent who are aligned with the company's values and mission.
Are you ready to define your North Star?
At Sea Sprite, we ground your business strategy in your WHY. It all starts with your North Star. If you get really clear on your purpose, everything else will flow from there.
We can help you create a strong, intention-based operating framework which will provide structure that allows you to–
Define corporate-level objectives and key results
Create a framework for team-level strategic initiatives
Evaluate the people, tools and processes needed to successfully execute the plan
If you are ready to get clear, let’s talk!
Just curious? Happy to chat and share more. You can reach us here.
Cheers,
Miche
