How to get started
TLDR Don’t wait until you need them to start thinking about your North Star, Mission, Vision, and Values… get ahead of the need and work through them now!
We’ve talked about the importance of the North Star. What about your Vision, Mission, and Values?
Well, if there is one truth about Vision and Mission statements we know all too well, it’s that there are several ways to define the terms, and it may leave you confused.
If you search for “how do I create a vision?” or “what makes a good mission statement?” or “what is the difference between vision and mission?”, you will find enough conflicting answers to make yourself a little crazy!
Don’t stress. There is a second truth about all this… No one argues about the value and importance of these statements. Yet many companies don’t make the time to think through these topics until they need them, which often happens after a round of funding when you are trying to attract top-level talent or on board an agency.
Here’s how we define things at Sea Sprite –
The NORTH STAR answers your WHY… what is the ultimate purpose, your reason for being, the truest intention?
Your VISION statement effectively translates your North Star by defining what the company aims to achieve– it explains the dream, the long-term goal, and clarifies the unconditional direction, where the organization is heading
Your MISSION statement is the strategy that carries out the Vision– it answers HOW the company plans to achieve its vision in a specific way and WHAT you are offering. It should highlight your unique nature, value proposition, and differentiating features
VALUES define what your organization believes in and provides a moral direction to help guide decision making. They are living, breathing, inherent elements of your culture. Values also help you establish standards for behavior across the organization. This includes cross-team interactions and how your team behaves with other stakeholders, such as customers and suppliers
Are you ready to define your North Star, Vision, Mission, and Values? Don’t wait until you need them. Do it now.
At Sea Sprite, we ground your business strategy in your WHY. It all starts with your North Star. If you get really clear on your purpose, everything else will flow from there.
We can help you create a strong, intention-based operating framework which will provide structure that allows you to–
Define corporate-level objectives and key results
Create a framework for team-level strategic initiatives
Evaluate the people, tools and processes needed to successfully execute the plan
If you are ready to get clear, let’s talk!
Just curious? Happy to chat and share more. You can reach us here.
Cheers,
Miche
